[PROFESSIONAL WORK 2022-2024]
Associated students inc.
Associated Students Incorporated (ASI) supports and enriches student life at Cal Poly Pomona through campus programs, services, and student representation. During my year and a half as a student graphic designer, I collaborated with campus clients and creative teams to develop visual solutions across projects of varying formats and scales.
Role: Graphic Designer
Focus: Digital | Environmental | Branding | Print
01// DIGITAL
01 Social
Bronco spotlight
Bronco Spotlight was ASI’s first campus event celebrating the diverse talents, cultures, and organizations of Cal Poly Pomona. Over six weeks, I developed a cohesive visual identity across print and digital marketing materials, helping build excitement while clearly communicating event information.
Contributions
Visual Identity
Print Collateral
Social Media
Digital Program
02// INSTRUCTOR PROFILE SYSTEM
SCUBA & Aquatic Instructor
Profile Boards
02 Print
The BRIC’s SCUBA and Aquatics department needed a consistent way to introduce its instructors and highlight their majors, certifications, and diving experience. Working with the previously installed vinyl graphics as my foundation, I developed a complementary visual system that aligned with the existing space and applied it across fifteen framed instructor profile boards.
Contributions
Information Design
Layout System
Print Production
Visual Adaptation
03// VISUAL SYSTEMS
03 Safety & Information Design
BSC Evacuation
plan maps
The Bronco Student Center’s existing evacuation maps no longer reflected the building’s current layout and lacked a consistent visual system. Using the updated master floor plan, I created 38 location-specific maps that improved accuracy, visual consistency, and clarity throughout the facility.
Contributions
Information Design
Map Layout
Visual Systems
Print Production
Prior Evacuation Plans
04// ILLUSTRATION
04 Environmental Graphics
Bronco patio panels
In collaboration with Junior Creative Designer Nicolette Mendez, I developed four large-format patio panels for the entrances of the Bronco Student Center. I proposed the final isometric direction and created playful illustrations around the message “Make Memories with ASI,” producing a warm, energetic welcome for incoming students within a two-week turnaround.
Contributions
Art Direction
Environmental Graphics
Illustration
Print Production